The analysis process that helps to separate the individuals of a population in several homogenous groups, according to certain criteria.

The market share to which the company addresses itself.

An activity of systematical definition, collection, analysis and reporting of data and relevant conclusions for a specific marketing situation faced by the beneficiary.

An evaluation method of a company’s performances, when comparing them to those of significant competitors.

Operators’ visit of information suppliers for collecting the necessary data from the initial sources (consumers, buyers, commercial agents).